Learning Goal:
In class, we will cover the first section of this chapter on consumer behavior together. The Challenge - Consumer Behavior Lesson 20 ptsWorking in groups of two or three (10 groups total), we will break up and distribute the other sections of the chapter. Each group will learn and teach their section to the class.
Make sure to include examples, ideally from the sports/entertainment industry. Add your learning materials to this collaborative page (Share --> Get shareable link --> More --> Anyone with the link, add group member's names and your section). Your lesson should be about five minutes or less. Sections:
Guiding Questions: 2. How well did each member of your group instruct and explain to ensure classmates’ understanding? 10 pts
3. Did your group create a short quiz to check understanding? 3 pts When presenting information, remember:
We will test your teaching abilities with Kahoot. Low-Involvement vs High-Involvement Buying Decisions and Consumer’s Decision-Making ProcessWe'll watch the linked video on levels of consumer involvement in the decision-making process. We'll also use information from this online book chapter. We'll focus on the concepts listed below:
Break into groups of four or less. Each group will get one of the buying situations (1-5) from above (printed/handout). Create a skit (acting) that demonstrates your situation. As a class, we will try to identify the type. Alternate Fall 2018 - Choose one other person to team up with. Use one of the video/presentation tools listed on this site to create a video that demonstrates your situation (we will determine which number/situation you have in class) [about three groups per number/situation]. We will randomly choose a few groups to showcase. Add your creation to this collaborative page. Stages of the Buying ProcessYou were out on the water the other weekend and now your phone is at the bottom of the lake. We will use this collaborative page to go through an example together. The Challenge - Buying Process Franchise Player |
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