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C.R.A.P DESIGN

crap
Whether you are creating a presentation, brochure, or Web site, think about and apply these four major design concepts. The four concepts are Contract, Repetition, Alignment, and Proximity. In class we will discuss what these are and how they can be used.

Here are two good presentations on C.R.A.P with examples. Here is a website that explains and includes the infographic on the side of the page. Here is a chapter from an OER design book on CRAP. 

The Non-Designer's Design Book is a highly recommended design book which covers CRAP design in detail and much more.