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Sports & Entertainment Marketing

Class Info

Course Description: 

Sports & Entertainment Marketing Classroom Policy & Syllabus


Weighted Categories for this class will be as follows:

- 50% Assessment (projects, tests, quizzes, presentations, assignments)
- 30% Practice, Collaboration, & Participation ( assignments/homework, in-class work, partner/group work)
- 10% Participation (soft skills, daily work, attendance)
- 10% Final Project


We may be using digital textbooks and other online resources to guide our learning this semester. Below is a link to access the textbook and other resources.

Principles of Marketing | U of M - Use this link to access the online version
Principles of Marketing | LUMEN LEARNING - Use this link to access the online version


Thanks to Mr. Kennell for allowing me to borrow resources from his website.


When saving files in class always remember two things:
1. Give the file a good name
2. Tell the computer where to save the file


Good note taking is a skill you will use throughout high school and college. Look at the examples on the Course Docs.


The writing frame can be used to create well composed written works. It gives you a structure that can be applied to school papers or standardized tests. Look at the example under the Course Docs.


Peergrade - Peer assessment tool

Projects & Resources

sports entertainment marketing

Marketing Basics

Consumer Behavior

Distribution, Marketing College Athletics/Amature Sports & Entertainment

Pricing Strategies

Promotion & Public Relations

Product Mix

Final Project - Dream Team