Students will understand Factors That Influence Consumers’ Buying Behavior
Students will understand the difference between Low-Involvement and High-Involvement Buying Decisions
Students will understand the Consumer’s Decision-Making Process
ADD SNEAKY DEALS
Why do you buy the products you buy? What influences your buying decisions.
In class, we will cover the first section of this chapter on consumer behavior together.
The Challenge - Consumer Behavior Lesson 20 pts
Working in groups of two or three (10 groups total), we will break up and distribute the other sections of the chapter. Each group will learn and teach their section to the class.
Your 'lesson' needs to include the following:
Visual Aid - Presentation, Sutori, Posters, Infographic, Google Jamboard, Google Site, etc.
Instruction - Each group member should talk about or explain at least one aspect of the chapter
A short quiz that checks for understanding (three questions)
Make sure to include examples, ideally from the sports/entertainment industry. Add your learning materials to this collaborative page (Share --> Get shareable link --> More --> Anyone with the link, add group member's names and your section). Your lesson should be about five minutes or less.
2H Situational Factors & Social Situation
3H Time & Reason for the Purchase
4H Mood & Personality and Self-Concept
5H Gender, Age, and Stage of Life
6H Lifestyle & Motivation
8H Learning & Attitude
9H Culture & Subcultures
10H Social Class
JH Reference Groups and Opinion Leaders & Family
1. Did your group use quality visual aids? 7 pts
2. How well did each member of your group instruct and explain to ensure classmates’ understanding? 10 pts
Was your group ready to present on time?
Did you make sure to include all the important points from your section?
Did you include examples (ideally sports/entertainment)?
Was your lesson/presentation engaging and/or creative?
3. Did your group create a short quiz to check understanding? 3 pts
When presenting information, remember:
Visuals are good (images, graphics, short videos, etc.)
Slide Shows --> More slides, more visuals, less info per slide
Reading off information is not that exciting
Original thoughts and ideas
We will test your teaching abilities with Kahoot.
We will look at this link on psychological tricks marketers can use to get consumers to spend more. Which tricks have you experienced? Discuss and be ready to share. What about specific companies or industries? We will watch one of the videos on sneaky ways companies get you to spend more. We will vote on which one to watch.
Low-Involvement vs High-Involvement Buying Decisions and Consumer’s Decision-Making Process
We'll watch the linked video on levels of consumer involvement in the decision-making process. We'll also use information from this online book chapter (annotated PDF). We'll focus on the concepts listed below:
level of involvement
extended problem solving
1 routine response behavior
2 impulse buying
3 low-involvement decisions
4 high-involvement decisions
5 limited problem solving
How the type of buying decision impacts promotion
Break into groups of four or less. Each group will get one of the buying situations (1-5) from above (printed/handout). Create a skit (acting) that demonstrates your situation. As a class, we will try to identify the type. To help improve our skits, we will look at some guidelines on improv.
SEM Low-Involvement Versus High-Involvement Buying Decisions Quiz
Stages of the Buying Process
We will use this image from the online book (linked above) to learn about the stages of the consumer buying process. When we are in the evaluation stage, hopefully, there is no buyer's remorse.
You were out on the water the other weekend and now your phone is at the bottom of the lake. We will use this collaborative page to go through an example together.
We'll check out this video (stop at 6:10) on planned obsolescence and here is one example from recent news (here is an updated article).