- Students will understand Factors That Influence Consumers’ Buying Behavior
- Students will understand the difference between Low-Involvement and High-Involvement Buying Decisions
- Students will understand the Consumer’s Decision-Making Process
Why do you buy the products you buy? What influences your buying decisions.
In class, we will cover the first section of this chapter on consumer behavior together.
The Challenge - Consumer Behavior Lesson 20 pts
Working in groups of two or three (10 groups total), we will break up and distribute the other sections of the chapter. Each group will learn and teach their section to the class.
Your 'lesson' needs to include the following:
- Visual Aid - Presentation, Sutori, Posters, Infographic, Google Jamboard, Google Site, etc.
- Instruction - Each group member should talk about or explain at least one aspect of the chapter
- A short quiz that checks for understanding (three questions)
Make sure to include examples, ideally from the sports/entertainment industry. Add your learning materials to this collaborative page (Share --> Get shareable link --> More --> Anyone with the link, add group member's names and your section). Your lesson should be about five minutes or less.
- 2H Situational Factors & Social Situation
- 3H Time & Reason for the Purchase
- 4H Mood & Personality and Self-Concept
- 5H Gender, Age, and Stage of Life
- 6H Lifestyle & Motivation
- 7H Perception
- 8H Learning & Attitude
- 9H Culture & Subcultures
- 10H Social Class
- JH Reference Groups and Opinion Leaders & Family
1. Did your group use quality visual aids? 7 pts
2. How well did each member of your group instruct and explain to ensure classmates’ understanding? 10 pts
- Was your group ready to present on time?
- Did you make sure to include all the important points from your section?
- Did you include examples (ideally sports/entertainment)?
- Was your lesson/presentation engaging and/or creative?
3. Did your group create a short quiz to check understanding? 3 pts
When presenting information, remember:
- Visuals are good (images, graphics, short videos, etc.)
- Slide Shows --> More slides, more visuals, less info per slide
- Reading off information is not that exciting
- Original thoughts and ideas
We will test your teaching abilities with Kahoot.
Low-Involvement vs High-Involvement Buying Decisions and Consumer’s Decision-Making Process
We'll watch the linked video on levels of consumer involvement in the decision-making process. We'll also use information from this online book chapter (display with scrible toolbar). We'll focus on the concepts listed below:
- level of involvement
- extended problem solving
- 1 routine response behavior
- 2 impulse buying
- 3 low-involvement decisions
- 4 high-involvement decisions
- 5 limited problem solving
- How the type of buying decision impacts promotion
Break into groups of four or less. Each group will get one of the buying situations (1-5) from above (printed/handout). Create a skit (acting) that demonstrates your situation. As a class, we will try to identify the type. To help improve our skits, we will look at some guidelines on improv.
Stages of the Buying Process
We will use this image from the online book (linked above) to learn about the stages of the consumer buying process. When we are in the evaluation stage, hopefully, there is no buyer's remorse.